Pre-launch · Design partners welcome
One dashboard for every Brand Lift study, from every Vendor, over time.
Sonaflo turns scattered measurement PDFs into a single, longitudinal view of your brand's performance. Compare vendors. Track KPIs across years. Stop rebuilding the QBR deck from scratch.
Sample data. Your dashboard, your studies.
The problem
Brand measurement is fragmented by design. Every Vendor wants to be the source of truth. None of them are yours.
Your measurement lives in 12 places
Nielsen sends a PDF. Kantar emails a deck. DISQO has a portal. Your YouTube Brand Lift is buried in Google Ads. Your analyst maintains a master spreadsheet they hate. Your QBR deck takes a week to assemble.
Vendor results don't compare
Every Vendor measures awareness differently. Different audience cuts. Different methodologies. Different benchmark frameworks. You can't tell which numbers to trust.
Your CMO wants the answer in 30 seconds
"How's our brand doing?" should not require a week of analyst work. It should require a single dashboard that aggregates everything you've measured, however you measured it.
The Sonaflo answer
One model. One workspace. Every Vendor.
Ingestion
Upload anything, normalize everything.
Nielsen, Kantar, DISQO, Upwave, Dynata, YouTube Brand Lift, Meta Brand Lift, plus the boutique vendors your agency loves. We parse them all into one normalized model. PDF, PPTX, XLSX — drop them in.
Recent uploads
5 of 142 this quarter
- Parsed
Nielsen Brand Effect
Q1-2025-Mercedes.pdf
- Parsed
Kantar Brand Lift
Spring-Campaign-USA.pptx
- Parsing
DISQO
always-on-march.pdf
- Review
YouTube Brand Lift
ctv-flight-export.xlsx
- Parsed
Meta Brand Lift
reels-q1-deliverable.xlsx
Longitudinal view
See your brand across time.
For the first time, watch your aided awareness move across three years and four vendors — in a single chart. Spot trends. Catch declines early. Compare vendor results honestly.
Aided awareness · 18–34
62% +4 pp QoQ
3 vendors · 24 months
Multi-party workspace
Share without chaos.
Your agencies see what you share. Your data stays yours. Your QBR builds itself. Your CMO logs in once and never asks for “the deck” again.
Sharing
4 studies shown
FY25 — Always-on CTV
Mercedes (brand)OwnerSpring Campaign — Kantar
Mercedes (brand)Read-only · GroupMReels Test — Meta
GroupM (agency)Shared with MercedesYouTube CTV Flight
Mercedes (brand)Read-only · Initiative
Inside the workspace
Every Vendor. Every study. One coherent view.
Three of the surfaces that make measurement legible at last — so you can see the full picture, drill anywhere, and ask anything.
Cross-Vendor view
Same campaign, four Vendors, one table.
| Vendor | Aided | Recall | Intent |
|---|---|---|---|
| Nielsen | +6.4 pp | +8.1 pp | +2.2 pp |
| Kantar | +5.2 pp | +7.4 pp | +1.9 pp |
| DISQO | +7.1 pp | +8.6 pp | +2.5 pp |
| Upwave | +5.8 pp | +7.8 pp | +2.1 pp |
| Consensus | +6.1 pp | +8.0 pp | +2.2 pp |
Spring 2025 brand campaign · 35–54 audience · 4 studies
Methodology notes inline. Low-confidence cells flagged.
Insight stream
AI ranks what changed across every study.
- Warning
Purchase intent in Gen Z down for 3 consecutive studies.
Sample sizes adequate (>5k each). Pattern is real, not noise.
Source: 3 Kantar studies
- Opportunity
Aided awareness up 12 pp in 18–24 after spring campaign.
Largest single-cohort gain in 18 months.
Source: Nielsen · DISQO
- Suggestion
Innovation message drives most consideration lift.
Worth testing variations in Q3 creative.
Source: Cross-study pattern
Every card sourced. Dismissible. Actionable.
Natural-language query
Ask anything. Get a sourced answer.
You asked
Show me purchase intent for Gen Z in CTV campaigns this year.
Answer
Based on 4 studies · 2 Vendors · 2025
Tool-grounded. No hallucinations. Citations included.
What people are saying
“Sonaflo is what every Brand Insights team has been trying to build internally for a decade. The fact that it doesn't yet exist is the indictment.”
Industry expert advisor · Brand measurement, 20+ years
Trusted by — coming soon
Design partners on board. Logos appear here as customers approve.
Who Sonaflo is for
Built for measurement teams who deserve better tools.
For Brand Insights teams
One source of truth across vendors.
- Longitudinal trends that finally make sense
- Executive reporting in minutes
- Audit trail for every access
For Agency Strategy teams
Every client's measurement, one workspace.
- Cross-client analytics on your book
- QBR templates that update with the data
- Free for your agency through 2026
For measurement Vendors
Distribute your work where brands are looking.
- Native API integration with brand and agency destinations
- Engagement analytics on your delivered studies
- A growing network of authorized buyers